I hate asking for money, more than just about anything. As a general rule, I avoid the ask, but in this case, I have to.
Budgets for a campaign run anywhere from nothing to just millions of dollars, but in Hickory, they tend to be between $1,000 and $10,000.
I'm running my campaign the same way that I run my magazine, which is to say, if I can do it myself well, I don't want to pay someone else to do it. This makes my campaign costs leaner than they would otherwise be. Typical costs include a campaign manager, a designer for your site and branding, sign costs, print costs, advertising costs, plus other miscellaneous things.
My campaign won't require some of these things...a manager, for instance, won't really work with me. No sane manager would encourage me to go ahead and be honest and blunt about our problems before I'm elected, but that's what I'm going to do, so I'm doing it without a manager. We did the design of the site and branding ourselves, so there weren't costs there beyond the domain name.
So, we are left with mostly printing costs, which includes signs, brochures, business cards and promotional materials like shirts and stickers. The more money we raise, the more of these things we will order, and the broader our message will be shared. If we raise enough money, we will begin to advertise in local media as well, to be sure our message is heard as loudly as possible.
I do hope you'll consider donating money. I'll use it well, to amplify our reach, so that we can fill the polls with excited voters. Thank you for reading this, and thank you for donating. I'll make you proud.